Public Opinion Research
Public opinion research is one of the most effective tools available for understanding the public. It helps identify messages, target audiences and takes the guesswork out of communications strategy. And while it makes sense to utilize public opinion research to inform strategic communications, it is equally important to conduct this research in a scientifically valid and reliable manner.
EKOS is one of the most recognized and respected names in public opinion research in Canada. Our studies are designed and delivered by a team of seasoned and dedicated professionals. Our particular area of expertise is policy development; we apply research to help our clients with program, policy, and legislative initiatives and changes. Since its inception, EKOS has been at the forefront of adopting and applying new methodologies to better understand and communicate with the public.